Meghan Randolph is the founder and Executive Director of Music Theatre of Madison in Madison, WI, a professional theatre company. In running MTM, she has presided over twelve years of the production of lesser-known musical theatre pieces. The company has produced numerous premieres at the local, state, and regional levels, and played an active role in developing the professional theatre economy in Madison. It also hosts one of only two new musicals festivals in the Midwest. As a performer, she has worked throughout the country, including on the national tour of Cats and in countless regional productions. She holds a BFA in musical theatre from the University of Michigan and a Master's of Science in Arts Administration from Drexel University. Her life's work is helping theatres understand how to take artistic risks and expose audiences to new pieces without compromising financial or organizational solvency. She recently completed a Fellowship with Wolf Brown's Culture Lab library, where she researched that topic.
In a second installment about results of a survey of theatregoers to consider best practices to market lesser-known plays, Meghan Randolph discovers commonly held assumptions about segmenting audiences are wrong.
Meghan Randolph surveys theatregoers to consider best practices to market lesser-known plays.