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Not-For-Profit Theatre and Commercial Theatre

Content in this section focuses on the intersection between the not-for-profit and commercial theatre fields and writing about specific shows that have been developed and produced by companies in each sector. Start with Diane Ragsdale’s foundational 2012 essay “In the Intersection: Partnerships in the New Play Sector” or purchase the whole book.

The Latest

Essay
Accounting for Change
by Elizabeth McQueen, Sara Porkalob
24 November 2025
Essay
Where is US Theatre Thriving? Small, Grassroots Organizations
by Roman Sanchez
22 May 2025
Essay
Strategizing Against Fracture and Dissolution at the 2025 Under the Radar Symposium
by Ashley Malafronte
14 April 2025
Essay

Birthing the New Musical in Chicago

18 August 2015

Aaron Hunt on new musical development in Chicago, Illinois.

Essay
4 June 2015

Jonathan Mandell on  the intersection of not-for-profit and commercial  theatre, and how to  affordably see  Broadway's best  of 2015. 

Essay
27 April 2014

Rob Yoho offers an overview of the Neo-Futurists and their triumphs in theatre franchising.  

two signs that say "nonprofit" and "for profit"
Essay
27 March 2014

In the last couple of seasons I’ve become aware of a ticket scheme already practiced by some of our larger regional theaters, and currently under consideration at some where my plays are produced. And this practice goes by a very catchy and newfangled name. It’s being called “dynamic pricing.” But it’s not a new practice. It’s actually quite old, and has a more familiar name. It’s called "scalping".

Photo from The Jungle Book.
Essay
31 October 2013

Allison Vanouse writes about Disney Theatrical Enterprise's approach to theatermaking, and how high art and children's theater meet in their regional theater collaboration: The Jungle Book.

Skyline of New York City.
Essay
26 July 2013

Jonathan Mandell writes about the inclusion of off-Broadway theaters in the Regional Theater Tony Award, and why we should end the rhetoric of us vs. New York.

Cover of Diane Ragsdale's book "In The Intersection."
Essay
16 May 2013

Daniel Burmester reflects on "In the Intersection" and the call for more artists who are looking at the big picture of the American theatre – not just from production to production.

Billboards light up and tourists walk in Times Square in New York City at dusk.
Essay
15 May 2013

Todd London shares why prioritizing the ideals of theatre companies—particularly not-for-profit theatre—is essential.

The Twitter logo.
Essay

Best & Worst Practices in Commercial/Not-for Profit Theater Partnerships

13 May 2013

The topic for this week's Howl will be Best & Worst Practices in Commercial/Not-for Profit Theater Partnerships: What's working well? What needs to change? We'll be using Tory Bailey's article Response to In the Intersection as a starting point.

A book cover.
Essay
12 May 2013

Tory Bailey shares her experiences working in not-for-profit theatre.

Two performers in A Trip to Bountiful stand side by side while looking upward and smiling.
Essay
24 April 2013

Alisa Solomon shares the complex history of A Trip to Bountiful's journey to Broadway.

Book cover of "In The Intersection".
Essay

Partnerships in the New Play Sector

16 October 2012

Diane Ragsdale summerizes her report on the meeting between US Non-Profit and Commerical Theater Producers in Washington, DC in 2011, and what she learned there.

Essay
5 March 2012

Clayton Lord discusses changing theater's model for measuring impact from an econonic to intrinsic.

Actors rehearse for a play.
Essay
8 December 2011

Miriam Weisfeld ruminates on whether art should hurt, examining the dynamics of visual art, theatre, and American culture.

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