Not-For-Profit Theatre & Commercial Theatre

The Latest

How Can You Turn Awareness into Action? A Roadmap Toward Economic Justice for Theatre Folk
Essay

How Can You Turn Awareness into Action? A Roadmap Toward Economic Justice for Theatre Folk

by Matthew Sekellick
29 June 2017
Natasha, Pierre, and the Great Conflict Over Billing
Essay

Natasha, Pierre, and the Great Conflict Over Billing

by Matthew Sekellick
7 December 2016
Where is the Union for Arts Admin Workers?
Essay

Where is the Union for Arts Admin Workers?

by Thom Dunn
25 November 2015
How Can You Turn Awareness into Action? A Roadmap Toward Economic Justice for Theatre Folk
Essay

How Can You Turn Awareness into Action? A Roadmap Toward Economic Justice for Theatre Folk

29 June 2017

Matthew Clinton Sekellick discusses moving beyond awareness with action, advocating for theatre artists and administrators to join forces with existing social justice movements.

Natasha, Pierre, and the Great Conflict Over Billing
Essay

Natasha, Pierre, and the Great Conflict Over Billing

7 December 2016

Matthew Clinton Sekellick unpacks the crediting dispute over the Broadway production of Natasha, Pierre, and the Great Comet of 1812, and the implications for the relationship between non-profits and commercial producers.

Where is the Union for Arts Admin Workers?
Essay

Where is the Union for Arts Admin Workers?

25 November 2015

Thom Dunn makes a case for union protection for the marketers and fundraisers and other theatre administrators who all play important roles, working long hours for little pay or glory.

From The Public to Broadway
Essay

From The Public to Broadway

Fun Home’s Growing Pains

22 October 2015

Manuel Betancourt on the development journey of Tony-winning Broadway musical Fun Home by Lisa Kron and Jeanine Tesori.

Windy City Midwifery
Essay

Windy City Midwifery

Birthing the New Musical in Chicago

18 August 2015

Aaron Hunt on new musical development in Chicago, Illinois.

In Defense of Broadway. Plus 2015 Must-See (And Can-Afford) Shows
Essay

In Defense of Broadway. Plus 2015 Must-See (And Can-Afford) Shows

4 June 2015

Jonathan Mandell on  the intersection of not-for-profit and commercial  theatre, and how to  affordably see  Broadway's best  of 2015. 

Franchising Theater and its Implications for Marketing
Essay

Franchising Theater and its Implications for Marketing

27 April 2014

Rob Yoho offers an overview of the Neo-Futurists and their triumphs in theatre franchising.  

The Private Theater, aka “Dynamic Pricing”
Essay

The Private Theater, aka “Dynamic Pricing”

27 March 2014

In the last couple of seasons I’ve become aware of a ticket scheme already practiced by some of our larger regional theaters, and currently under consideration at some where my plays are produced. And this practice goes by a very catchy and newfangled name. It’s being called “dynamic pricing.” But it’s not a new practice. It’s actually quite old, and has a more familiar name. It’s called "scalping".

Photo from The Jungle Book.
Monoculture, and Pleasures of The Jungle Book
Essay

Monoculture, and Pleasures of The Jungle Book

31 October 2013

Allison Vanouse writes about Disney Theatrical Enterprise's approach to theatermaking, and how high art and children's theater meet in their regional theater collaboration: The Jungle Book.

Skyline of New York City.
Is New York City part of America? Off-Broadway and the Regional Theater Tony Award
Essay

Is New York City part of America? Off-Broadway and the Regional Theater Tony Award

26 July 2013

Jonathan Mandell writes about the inclusion of off-Broadway theaters in the Regional Theater Tony Award, and why we should end the rhetoric of us vs. New York.

Cover of Diane Ragsdale's book "In The Intersection."
How “In the Intersection” Made Me Go To The Library
Essay

How “In the Intersection” Made Me Go To The Library

16 May 2013

Daniel Burmester reflects on "In the Intersection" and the call for more artists who are looking at the big picture of the American theatre – not just from production to production.

What Price Idealism, or Who You Gonna Dance With?
Essay

What Price Idealism, or Who You Gonna Dance With?

15 May 2013

Todd London shares why prioritizing the ideals of theatre companies—particularly not-for-profit theatre—is essential. 

The Twitter logo.
Weekly Howl on Thursday, May 16
Essay

Weekly Howl on Thursday, May 16

Best & Worst Practices in Commercial/Not-for Profit Theater Partnerships

13 May 2013

The topic for this week's Howl will be Best & Worst Practices in Commercial/Not-for Profit Theater Partnerships: What's working well? What needs to change? We'll be using Tory Bailey's article Response to In the Intersection as a starting point.

Response to "In the Intersection"
Essay

Response to "In the Intersection"

12 May 2013

Tory Bailey shares her experiences working in not-for-profit theatre.

The Not-So-Bountiful Trip to Broadway
Essay

The Not-So-Bountiful Trip to Broadway

24 April 2013

Alisa Solomon shares the complex history of A Trip to Bountiful's journey to Broadway.

In the Intersection
Essay

In the Intersection

Partnerships in the New Play Sector

16 October 2012

Diane Ragsdale summerizes her report on the meeting between US Non-Profit and Commerical Theater Producers in Washington, DC in 2011, and what she learned there. 

Count What Matters Most
Essay

Count What Matters Most

5 March 2012

Clayton Lord discusses changing theater's model for measuring impact from an econonic to  intrinsic. 

Make It Hurt So Good
Essay

Make It Hurt So Good

8 December 2011

Miriam Weisfeld ruminates on whether art should hurt, examining the dynamics of visual art, theatre, and American culture.