Mallory breaks down the power of Twitter and hashtags for theatres to make the most of the personal one-on-one interactions companies get to have with their audience members.

Though marketing through e-mail still lives, it is key to keep up with the current social media trends as it will keep you relevant after the final demise of e-mail.

With new positions like Digital Media Coordinator, Mallory explains the role and necessity of this position in reaction to how the world is changing.