Theatre Development Fund and Theatre Bay Area announced the culmination of the 18‐month Triple Play Project with a convening of theatre practitioners from throughout the U.S. livestreamed on the global, commons-based peer-produced HowlRound TV network at howlround.tv on Friday 16 January and Saturday 17 January from Emerson College.
The Triple Play project explores the relationship between playwrights and other generative artists, theatres, and audiences, and is built on the premise that playwrights, theatre leaders, and audiences need to be in more direct conversation in order to build audiences and appetite for new plays. This project strives to understand the current conversations and identify what is being missed in discussions happening around the country, to model three‐way conversations and to spotlight and share practices that enable audiences to feel more direct connection to new work, and that give playwrights insights into the audiences for whom they write.
Over an 18‐month period, representatives from the organizations traveled to six key theatre centers around the country to moderate honest conversations among theatre institutions, generative artists, and audiences, asking them: “What is the impact that the generative artist envisions their work having on the audience? Who does the playwright see as being their ‘target’ audience? Having seen the play, how did the audience actually respond?” After this collaborative work, this group of over 75 theatre practitioners will together discuss what has been learned from exploring the ways that playwrights, theatres, and audiences can come together to build and strengthen audiences to support new work.
For more information, visit the convening page.
FRIDAY 16 JANUARY
1:30-2:30 p.m: Triple Play Context and Learning to Date
2:45-3:45 p.m: Phase 2 Reflections
Moderated by P. Carl, Director, HowlRound
Kristen Jackson, Connectivity Director, Woolly Mammoth
Nicole Jost, Playwright
Andrew Saito, Playwright
Kyle Sircus, Marketing Director, Playwrights Horizons
4:45-5:15 p.m: Break Out Group Report Backs—Bright Spots and Bright Ideas
SATURDAY 17 JANUARY
10-11 a.m: Talking Across Discipline
Moderated by Catherine Peterson, Executive Director, ArtsBoston
Nick Capasso, Museum Director, Fitchburg Art Museum
Krista Dahl Kusuma, Visitor Experience Manager, The Institute of Contemporary Art (ICA)
12-12:30 p.m: Break Out Group Report Backs: What Do You Aspire to?
1:00-2:15 p.m: What's Our Perfect Future for Engaging Audiences? —A No Limits Full Group Brainstorm
2:30-4 p.m: Full Group Wrap Up: How Do We Turn These Fantasies Into Reality?
About HowlRound TV
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