Triple Play Convening
An initiative exploring what artists and administrators can do to entice casual ticket buyers to see more new plays.
16-17 January 2015 in Boston at Emerson College
The Triple Play Convening was co-organized by HowlRound, Theatre Development Fund (TDF), and Theatre Bay Area (TBA) and took place in Boston, Massachusetts in January 2015. Over a long weekend, participants explored the existing Triple Play research—including the one-on-one conversations with audience members—and discussed how it could be translated into concrete actions in their individual communities.
- View the complete agenda
- View the participant list
- Watch the video archive
- Read articles in the Triple Play journal series
Background Information: Laying the Groundwork
- You Know That Audience We Rarely Reach? It Really Wants to Talk by Mark Blankenship
- Triple Play Project Overview: A concise summary of Triple Play's mission and phases.
- Fostering an Appetite for New Work: Wolf Brown's initial study on fostering the audience's appetite for new work.
- Schwimmer-Voss Research: Zannie Voss and Jack Schwimmer's report on a TDF survey about new work that was sent to playwrights and artistic leaders.
- Audience Engagement Bright Spots: P. Carl's list of "bright spots" around audience engagement activity happening around the country.
TDF and TBA visited theatre artists and leaders in six cities around the country to discuss the audience's appetite for risk in new work.
- Phase 1 Highlights by Mark Blankenship: Mark Blankenship (TDF)'s notes on what was said.
- Phase 1 Highlights by Emma Jaster: Emma Jaster (TBA)'s notes on what was said.
In five cities, playwrights and theatre staffers host both focus groups and one-on-one interviews with single-ticket buyers who have recently attended at least one new play.
- Phase 2 Summary: A summary of how Phase 2 research was organized and conducted, as well as a list of participating theatres and playwrights.
- Focus Group Protocols: The protocols for the focus group interviews.
- Interview Protocols: The protocols for the one-on-one interviews.
- Focus Group Reports: A report from theatre leaders on what was learned from the audience focus groups.
- Interview Reports: A report from playwrights about what was learned from one-on-one interviews with audience members.