Profile picture for user clord
Clayton Lord

Clayton Lord is the director of communications and audience development at Theatre Bay, where he oversees communications, marketing, audience development, research and advertising. He is the project director for Counting New Beans, the national intrinsic impact study, and also runs Free Night of Theater, the Bay Area Big List and the Leveraging Social Media workshop series with Beth Kanter. He writes for Theatre Bay Area magazine and theatrebayarea.org, has contributed to Stage Directions, InDance, ArtsJournal.com, ARTSblog and ArtsMarketing.org, and has presented at the TCG, NAMP, and APASO conferences, among others. He holds a BA from Georgetown University in English and Psychology.

On Valuing Diversity, Managing Diversity, and the Difference
Essay

On Valuing Diversity, Managing Diversity, and the Difference

7 June 2013

Clayton Lord shares insight on the value of diversifying theatre institutions.

Count What Matters Most
Essay

Count What Matters Most

5 March 2012

Clayton Lord discusses changing theater's model for measuring impact from an econonic to  intrinsic. 

A portrait of Dudley Cocke
Interview with Dudley Cocke
Essay

Interview with Dudley Cocke

4 March 2012

In this excerpt from Counting New Beans: Instrinsic Impact and the Value of Art, Dudley Cocke talks to Clayton Lord about Roadside Theater and its mission of encouraging conversation through theater in Appalacian communities.

Intrinsic Impact
Series

Intrinsic Impact

A series examining the impact that theatre has on the building and sustaining of local communities.