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Meghan Randolph

Meghan Randolph is the founder and Executive Director of Music Theatre of Madison in Madison, WI, a professional theatre company. In running MTM, she has presided over fifteen years of the production of new and lesser-known musical theatre pieces. The company runs the Wisconsin New Musicals Cycle, which takes a musical from reading to full production in various stages with the assistance of local audiences. It is one of the Midwest's only companies with new works programs for musical theatre. Meghan also runs the Voices Theatre Project, which raises money for local charities through staged readings and discussions. They sponsored the Wisconsin Innocence Project in 2017 with a production of The Exonerated and the Madison Rape Crisis Center in 2020 with Madison, WI's first virtual production, The P*ssy Grabber Plays. She holds a BFA in musical theatre from the University of Michigan and a Master's of Science in Arts Administration from Drexel University. Her life's work is helping theatres understand how to take artistic risks and expose audiences to new pieces without compromising financial or organizational solvency. She completed a Fellowship with Wolf Brown's Culture Lab library, where she researched that topic. Meghan has also spoken twice on marketing strategies at the National Arts Marketing Project conference through Americans for the Arts, and her company was featured in an article in American Theatre Magazine about small theatres making big impacts.

Beyond Demographics
Essay

Beyond Demographics

A Different Approach to Segmenting Audiences

1 November 2017

In a second installment about results of a survey of theatregoers to consider best practices to market lesser-known plays, Meghan Randolph discovers commonly held assumptions about segmenting audiences are wrong.

Articulating Content and Creating Familiarity for Audiences
Essay

Articulating Content and Creating Familiarity for Audiences

14 May 2017

Meghan Randolph surveys theatregoers to consider best practices to market lesser-known plays.