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Sylvia Mallory

Sylvia Mallory is a director, playwright, and producer currently living in Washington, D.C. She founded The Distillery in Raleigh, NC in 2009, and served as Artistic Director until its final implosion in 2011. Through her financially strapped boots, she learned from necessity and an intense passion to find an audience the art of digital media. She currently holds a position as Digital Media Coordinator at Signature Theatre in Arlington, VA. Photo Credit: christinerchoi.com.

A hashtag.
The Galaxy’s Guide to Digital Media
Essay

The Galaxy’s Guide to Digital Media

#sighashtag—What's in a hashtag?

17 March 2013

Mallory breaks down the power of Twitter and hashtags for theatres to make the most of the personal one-on-one interactions companies get to have with their audience members.  

A cartoon depicting someone on a phone with various apps surrounding her.
The Galaxy's Guide to Digital Media
Essay

The Galaxy's Guide to Digital Media

The Dying Dinosaur—E-Blasts

6 February 2013

Though marketing through e-mail still lives, it is key to keep up with the current social media trends as it will keep you relevant after the final demise of e-mail.

A list of goals.
The Galaxy’s Guide to Digital Media
Essay

The Galaxy’s Guide to Digital Media

#SigDMC

23 January 2013

With new positions like Digital Media Coordinator, Mallory explains the role and necessity of this position in reaction to how the world is changing.

Galaxy's Guide to Digital Media 
A cartoon depicting someone on a phone with various apps surrounding her.
Series

Galaxy's Guide to Digital Media 

A series exploring the role of digital media in the theatre realm.