Triple Play

A discussion on Triple Play, an initiative exploring what artists and administrators can do to entice casual ticket buyers to see more new plays.

To Fear or Not to Fear
Essay

To Fear or Not to Fear

Community and New Play Producing

14 October 2016

In this piece, Triple Play project leads Tory Bailey and Brad Erickson respond to selections of a conversation between playwrights Laura Jacqmin and Jacqueline Lawton.

Courtroom Drama
Essay

Courtroom Drama

the Politics and Poetics of One Community Immersion Experience

13 October 2016

Karen Hartman describes the process of immersing herself in a community in order to tell their story on stage, in this installment of the Triply Play series.

A Space Where People Can Be Their Bravest Self
Essay

A Space Where People Can Be Their Bravest Self

12 October 2016

In this installment of the Triple Play series, Artistic Director Torange Yeghiazarian shares Golden Thread Productions' process for creating space for conversations with artists and audiences both about identity in and representation of the Middle East.

New Plays, New Conversations
Essay

New Plays, New Conversations

12 October 2016

In this installment for the Triple Play series, Director of Community Engagement Leda Hoffmann shares Milwaukee Repertory Theater’s process for curating dialogue about new work with their audience.

Creating Lasting Connections with "Radical Hospitality"
Essay

Creating Lasting Connections with "Radical Hospitality"

11 October 2016

In this installment of the Triple Play series, Lisa Mallette writes about how City Lights Theater Company extends “radical hospitality” to all audience members.

Testing New Waters of Audience Engagement at the Goodman
Essay

Testing New Waters of Audience Engagement at the Goodman

10 October 2016

Neena Arndt writes about new strategies the Goodman is testing to give audience members information about shows before they arrive at the theatre.

Marketing Beyond the Bottom Line
Essay

Marketing Beyond the Bottom Line

Why the Division between Marketing and Engagement?

9 October 2016

Theatre marketing consultant Alli Houseworth calls for marketing and audience engagement to come together, the first in a series of articles about Triple Play, a project with Theatre Development Fund and Theatre Bay Area exploring the relationship between playwrights, theatres, and audiences.

You Know That Audience We Rarely Reach? It Really Wants to Talk
Essay

You Know That Audience We Rarely Reach? It Really Wants to Talk

14 January 2015

Mark Blankenship discusses Triple Play, an initiative exploring what artists and administrators can do to entice casual ticket buyers to see more new plays.

Join the Twitter Chat about Audience Engagement Around New Plays—Thurs, Jan 15—#TRPLPLY
Essay

Join the Twitter Chat about Audience Engagement Around New Plays—Thurs, Jan 15—#TRPLPLY

12 January 2015

This Thursday, January 15 discuss Audience Engagement around New Plays. Use Twitter hashtag #TRPLPLY to participate at 11am PST/ 1pm CST/ 2pm EST/ 19:00 GMT. 

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Series are collections of content curated around a specific theme. HowlRound works with curators to develop topical pieces meant to spotlight current events and happenings within the commons.