fbpx Triple Play Project: A Convening of Theatre Practitioners to Discuss The Relationship Between Playwrights, Theatres & Audiences | HowlRound Theatre Commons

Livestreamed on this page Friday 16 January and Saturday 17 January 2015

Boston, MA, United States
Friday 16 January and Saturday 17 January 2015

Triple Play Project: A Convening of Theatre Practitioners to Discuss The Relationship Between Playwrights, Theatres & Audiences

Friday 16 January and Saturday 17 January 2015
Logos for TDF and Theatre Bay Area.


Theatre Development Fund and Theatre Bay Area announced the culmination of the eighteen‐month Triple Play Project with a convening of theatre practitioners from throughout the U.S. livestreamed on the global, commons-based peer-produced HowlRound TV network at howlround.tv on Friday 16 January and Saturday 17 January 2015 from Emerson College.

The Triple Play project explores the relationship between playwrights and other generative artists, theatres, and audiences, and is built on the premise that playwrights, theatre leaders, and audiences need to be in more direct conversation in order to build audiences and appetite for new plays. This project strives to understand the current conversations and identify what is being missed in discussions happening around the country, to model three‐way conversations and to spotlight and share practices that enable audiences to feel more direct connection to new work, and that give playwrights insights into the audiences for whom they write.

Over an eighteen‐month period, representatives from the organizations traveled to six key theatre centers around the country to moderate honest conversations among theatre institutions, generative artists, and audiences, asking them: “What is the impact that the generative artist envisions their work having on the audience? Who does the playwright see as being their ‘target’ audience? Having seen the play, how did the audience actually respond?” After this collaborative work, this group of over 75 theatre practitioners will together discuss what has been learned from exploring the ways that playwrights, theatres, and audiences can come together to build and strengthen audiences to support new work.

For more information, visit the convening page.

Friday 16 January 2015
1:30-2:30 p.m: Triple Play Context and Learning to Date


2:45-3:45 p.m: Phase 2 Reflections
Moderated by P. Carl, Director, HowlRound

  • Kristen Jackson, Connectivity Director, Woolly Mammoth

  • Nicole Jost, Playwright

  • Andrew Saito, Playwright

  • Kyle Sircus, Marketing Director, Playwrights Horizons


4:45-5:15 p.m: Break Out Group Report Backs—Bright Spots and Bright Ideas


Saturday 17 January 2015

10-11 a.m: Talking Across Discipline
Moderated by Catherine Peterson, Executive Director, ArtsBoston


12-12:30 p.m: Break Out Group Report Backs: What Do You Aspire to?


1:00-2:15 p.m: What's Our Perfect Future for Engaging Audiences? —A No Limits Full Group Brainstorm


2:30-4 p.m: Full Group Wrap Up: How Do We Turn These Fantasies Into Reality?



About HowlRound TV
HowlRound TV is a global, commons-based peer produced, open access livestreaming and video archive project stewarded by the nonprofit HowlRound. HowlRound TV is a free and shared resource for live conversations and performances relevant to the world's performing arts and cultural fields. Its mission is to break geographic isolation, promote resource sharing, and to develop our knowledge commons collectively. Participate in a community of peer organizations revolutionizing the flow of information, knowledge, and access in our field by becoming a producer and co-producing with us. Learn more by going to our participate page. For any other queries, email [email protected], or call Vijay Mathew at +1 917.686.3185 Signal. View the video archive of past events.

Bookmark this page

Log in to add a bookmark
Thoughts from the curators

A discussion on Triple Play, an initiative exploring what artists and administrators can do to entice casual ticket buyers to see more new plays.

Triple Play

Find all of our upcoming events here.

Upcoming Events


Add Comment

The article is just the start of the conversation—we want to know what you think about this subject, too! HowlRound is a space for knowledge-sharing, and we welcome spirited, thoughtful, and on-topic dialogue. Find our full comments policy here

Newest First

Subscribe to HowlRound

Sign up for our daily, weekly, or quarterly emails so you never miss the latest theatre conversations.

Sign me up

Supporting HowlRound

We fundraise to keep all our programs free and open and to pay our contributors. Thank you to all who make our work possible!

Donate today