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Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Podcast
Just Comfortable Enough to Get Immersive
by Martin Boross, Tara Khozein, Diana Delgado, Hope Orange
6 January 2026
Essay
Toward a Dramaturgy of Healing and Care
by Lizzie Rajchel
20 October 2025
Essay
Building Trust When Staging Others’ Intimate Stories
by Georgia "George" Evans
30 January 2025
Essay
27 September 2015

Liane Tomasetti discusses evaluating the impact of her team’s site-specific project and future implications for the community. 

Video
Saturday 19 September 2015
Boston, MA, United States

HowlRound presented the Greater Boston Theatre Board Convening livestreamed on the commons-based peer produced HowlRound TV network at howlround.tv on Saturday 19 September. In Twitter, use #howlround and follow @howlroundtv.

Essay
3 September 2015

Jonathan Mandell looks at the recent cell phone fury, especially among prominent performers, and offers a different take on theatre etiquette.

Essay

The California Chapter by Anna Deveare Smith

28 August 2015

SK Kerastas describes an experience grappling with the concept of “radical hospitality” during Anna Deveare Smith’s Notes from the Field, Doing Time in Education: The California Chapter.

Essay
22 July 2015

Liane Tomasetti shares some words of wisdom following the performances of the site-specific, immersive piece Animating the James and Ann Whithall House at Red Bank Battlefield.

Essay
13 July 2015

In this installation, Seth Lepore compares theatre artists to metal bands, and realizes theatre artists have a lot they can learn.

Essay

Money Lab and the Patronage Auction

28 June 2015

Edward Einhorn on the economics of Money Lab and what it taught him about the relationship of art and money.

Essay
17 June 2015

Joseph Pindelski describes the “high touch” and “high tech” audience engagement experiences The Goodman created for Regina Taylor’s stop. reset.

Essay
4 May 2015

Cortney McEniry explores Taylor Swift’s method of engaging her fans, and how theatre companies can step out of the spotlight to really connect with members of their community.

Essay

Designing for Interactive Theatre

5 April 2015

Lighting designer Megan Reilly outlines the process of designing for production with twelve possible iterations.

Video
Wednesday 25 March to Friday 27 March 2015
Kansas City, MO, United States

Theatre Communications Group's 2015 Audience (R)Evolution Convening livestreamed from Kansas City on the global, commons-based peer produced HowlRound TV network at howlround.tv Wednesday 25 March to Friday 27 March. In Twitter, follow @TCG@HowlRoundTV, and use hashtag #AudRev15.

Essay

Is Boston a Hidden Hub of New Work?

20 March 2015

Patrick Gabridge gives a run down of the results of the New England New Play Alliance's study on new play development and attendance in the Greater Boston region. 

Essay

Do Taylor Mac et al Tickle or Terrify?

5 February 2015

"Audience participation" is a vague term, like much of theatrical terminology; it has come to mean different things to different people... What happens when the audience participates by becoming performers—without volunteering to do so?

Essay

Creating Effective Post-Show Discussions

25 January 2015

Teresa Fisher, who recently wrote a book on post-show discussions, presents helpful suggestions how to structure and facilitate effective post-show discussions.

Essay
23 January 2015

Jeni Incontro encourages the theatre industry to change the business model by embracing technology, filming performances, and giving theatregoers the option of watching whenever they’d like.

logos for TDF and Theatre Bay Area.
Video
Friday 16 January and Saturday 17 January 2015
Boston, MA, United States

Theatre Development Fund and Theatre Bay Area announced the culmination of the eighteen‐month Triple Play Project with a convening of theatre practitioners from throughout the U.S. livestreamed on the global, commons-based peer-produced HowlRound TV network at howlround.tv on Friday 16 January and Saturday 17 January 2015 from Emerson College.

Essay
14 January 2015

Mark Blankenship discusses Triple Play, an initiative exploring what artists and administrators can do to entice casual ticket buyers to see more new plays.

Photo from Western Society.
Essay

Gob Squad’s Western Society

25 November 2014

Cory Hinkle writes about Western Society from the British-German collective Gob Squad, and its multi-media, audience-involving production that investiages wish fulfillment, starting with the recreation of "one of the least watched videos on the Internet".

Essay

Robert O’Hara, Playwright-in-Residence at Woolly Mammoth Theatre Company

12 October 2014

Commons Producer Ronee Penoi interviews Robert O’Hara, Playwright-in-Residence at Woolly Mammoth Theatre Company, Washington, DC.

Essay

Approaches to Participatory Performance

27 July 2014

In his essay, Josh Sobel investigates interactive theatre.

A person waving out of a window.
Essay
24 June 2014

Dani Snyder-Young writes about the 2014 Chicago Home Theater Festival, which places participatory performances inside private homes.

Video
Thurday 19 June - Saturday 21 June 2014
San Diego, CA, United States

Theatre Communications Group (TCG) presented 24th TCG National Conference: Crossing Borders, in San Diego, California livestreamed on the global, commons-based peer-produced HowlRound TV network at howlround.tv Thurday 19 June - Saturday 21 June.

The Twitter logo.
Essay

Theatermakers, What's Your Relationship to Your Audience?

17 June 2014

This week's conversation topic is "What's Your Relationship to Your Audience?" and will be moderated by Ian Hylands @8inky—who like all of our moderators, authors, and content producers—self-selected to peer-produce on this commons-based platform! This hour-long Howl will take place on Thursday, June 19 on hashtag #newplay at 11am PDT (Vancouver) / 1pm CDT (Austin) / 2pm EDT (Toronto) / 18:00 GMT / 7pm BST (London).

The Twitter logo.
Essay

"How To Sell a Play No One Has Heard of"—Thurs, May 22

19 May 2014

This week's conversation topic is "How To Sell a Play No One Has Heard of" and will be moderated by Alan Katz @dcdramaturg—who like all of our moderators, authors, and content producers—self-selected to peer-produce on this commons-based platform! This hour-long Howl will take place on Thursday, May 22 on hashtag #newplay at 11am PDT (Vancouver) / 1pm CDT (Austin) / 2pm EDT (Toronto) / 18:00 GMT / 7pm BST (London).

The Twitter logo.
Essay

Curtain Calls & Curtain Speeches: Why, How, and When Do You Do It?—Thurs, May 15

12 May 2014

This week's conversation topic is "Curtain Calls & Curtain Speeches: Why, How, and When Do You Do It?" and will be moderated by Annie Paladino @anniepaladino and Zhenya Lavy @ZhenyaLavy—who like all of our moderators, authors, and content producers—self-selected to peer-produce on this commons-based platform! This hour-long Howl will take place on Thursday, May 15 on hashtag #newplay at 11am PDT (Vancouver) / 1pm CDT (Austin) / 2pm EDT (Toronto) / 18:00 GMT / 7pm BST (London).

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