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Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Building “New” Audiences
Essay
Building “New” Audiences
by Ravi Jain , Miriam Fernandes
10 April 2024
The Virtuosity of Black Storytelling with Tarell Alvin McCraney
Podcast
The Virtuosity of Black Storytelling with Tarell Alvin McCraney
by Jordan Ealey, Leticia Ridley, Tarell Alvin McCraney
6 March 2024
Towards a Sustainable Theatre Model
Essay
Towards a Sustainable Theatre Model
by Scott Walters, Munroe Shearer
27 February 2024
The set of How To Build A Forest.
The Psychology of the Audience
Essay

The Psychology of the Audience

Inviting the Audience to Play

7 December 2012

Jeffrey Mosser continues his series on immersive theatre. This week, an examination of the patron at Fornicated from the Beatles and How to Build a Forest.

A mask from Sleep No More.
Introducing the Psychology of the Audience Series
Essay

Introducing the Psychology of the Audience Series

15 November 2012

Seeking insight into what makes immersive theatre work for an audience, Jeffrey Mosser observes three productions: How to Build a Forest, Sleep No More, and Mikhael Tara Garver's Fornicated From the Beatles. This four post series includes interviews with creators as well as with patrons pre and post show.

Portrait of David Dower.
The Theater of Our Understanding and Enlargement
Essay

The Theater of Our Understanding and Enlargement

17 September 2012

David Dower, the Co- Artistic Director of ArtsEmerson, on the differnece between Art and Entertainment, and the nessisity to create work that includes both.

Portrait of Matthew Gutschick.
Let Them Play
Essay

Let Them Play

2 July 2012

Matthew Gushick explains the necessity of having a sense of play in creating any kind of theater, and how it is the vital key in creating ultimate captivation in an auidence.

Candid photo of Elissa Adams.
At Play in the Field of TYA—a Guide for the Uninitiated
Essay

At Play in the Field of TYA—a Guide for the Uninitiated

20 May 2012

Elissa Adams offers a roadmap to those first jumping into the field of Theater for Young Audiences.

Three actors read from scripts onstage.
City Council Meeting
Essay

City Council Meeting

Theater of Tiny Disjuncture

14 May 2012

Aaron Landsman on the purpose and process on the collaborative piece City Council Meeting.

A woman with a ponytail acting onstage.
What We Talk About When We Talk About Plays
Essay

What We Talk About When We Talk About Plays

How to lead post-show discussions for fun and profit

3 May 2012

Brant Russell offers some rules and philosophy on post-show discussions, building off five years of experience at Steppenwolf Theatre.

A man looks outward with his arms raise as a choir sings behind him.
Activating Audiences in DC
Essay

Activating Audiences in DC

8 April 2012

Dog & pony emerged out of impluse resulting in shaking up DC's traditional theatre scene.

Several kidney beans lying around. Beneath them, the words "counting new beans: intrinsic impact and the value of art"
The Importance of Beginning
Essay

The Importance of Beginning

The Changing Relationship of Artists, Organizations, and Communities

8 March 2012

This excerpt from Counting New Beans: Intrinsic Impact and the Value of Art includes quotes from various theatre-leaders finding new ways and forms of audience connectivity.

Exploring Twittergate
Essay

Exploring Twittergate

Lessons Learned from Woolly’s Infamous Tweet Up Experiment

1 March 2012

Woolly Mammoth debriefs on what did and didn't work in their forray into Twitter, and how other theatres can replicate and learn from their experiment.

A large office building with a sign that says Carnegie Mellon Entertainment Technology Center.
Cyber-Narratives
Essay

Cyber-Narratives

An Invitation that will Blow Your Mind

21 February 2012

Woolly Mammoth's Miriam Weisfield introduces us to The Carnegie Mellon Entertainment Technology Center, an exciting new iniative where technology and playwriting team up to engage audiences in ways never before seen.

Friday Phone Call # 8
Podcast

Friday Phone Call # 8

Philip Bither of The Walker

17 February 2012

David Dower talks with Philip Bither of The Walker in this week's Friday Phone Call.

Kira Obolensky and Michelle Hensley in Conversation
Essay

Kira Obolensky and Michelle Hensley in Conversation

16 February 2012

Kira Oblenskey talks to Michelle Hensley, the founding artistic director of Ten Thousand Things in Minnesota, about the necessity of big stories, and the joys of bringing theater to audiences who have very little experience with it.

 

Friday Phone Call # 6
Podcast

Friday Phone Call # 6

David Loehr of #2amt

3 February 2012

Join us for this week's Friday Phone Call, where David Dower chats with David Loehr about #2amt and the enormous impact it has had on both of their lives.

Portrait of P. Carl.
Artists, Institutions, and the Decline of Public Discourse
Essay

Artists, Institutions, and the Decline of Public Discourse

31 October 2011

P. Carl on the decline of public discourse and the relationship between artists, institutions, and the percieved Haves and Have-Nots.

Actors performing martial arts in a line.
But What's The Audience For?
Essay

But What's The Audience For?

4 September 2011

Composer and Sound Designer Robert Kaplowitz writes about the tendency in mainstream American theater to focus on servicing and clarifing one single idea.

Four actors onstage in a play.
How Going Local Can Revitalize American Theatre
Essay

How Going Local Can Revitalize American Theatre

24 August 2011

Marshall Botvinick traces the history of theatre’s connection to community and advocates that theatre artists and companies to go local.

The word "Taste" with a subtitle that reads "Tag team lectures on unrelated topics."
#excellent2awesome (in 140 characters or less)
Essay

#excellent2awesome (in 140 characters or less)

17 August 2011

Following the 2011 Literary Managers and Dramaturgs of the Americas Conference, Aaron Malkin formulates how theatre artists can exceed “excellence” and make a commitment to “awesomeness”

A logo that reads "2AMt: thinking outside the black box"
Theater, Twitter, and Revolution
Essay

Theater, Twitter, and Revolution

24 April 2011

"All the hand-wringing about tweeting in the theatre is really nothing more than a distraction from the far more important, positive, and legitimate ways in which Twitter is changing our art form."

Interview with Kent Thompson
Essay

Interview with Kent Thompson

20 April 2011

Michele Lowe interviews Kent Thompson, Producing Artistic Director of the Denver Center for the Performing Arts, about his mission to cultivate lasting relationships between playwrights and audiences.

Two actors, a man and a woman, act in a small theater.
Asking Everyone To Act
Essay

Asking Everyone To Act

23 March 2011

Aaron Landsman's new project in development, City Council Meeting, is an attempt to democratically include audience participation in the narrative of a play.

Three people in amateur superhero costumes posing on a sidewalk.
Confounding and Creating
Essay

Confounding and Creating

At Play with Audience Expectations

2 March 2011

Christopher White, of the Mugwumpin ensemble, dissects their process for subverting audience's expectations when entering a theatrical performance.

ART/New York Fall Forum
Series

ART/New York Fall Forum

ART/New York convenes their first Fall Forum to foster community, support collaboration, and encourage resource sharing among their members.

two people kneel in front of ornate architecture, petting a black and white cat
Kunafa and Shay
Series

Kunafa and Shay

Kunafa and Shay focuses on MENA theatre post-9/11 to today, highlighting contemporary MENA plays and playwrights, spotlighting international community-engaged work in the Arab world, and pondering the present and future of MENA theatre in the United States.

an audience view of a concert
Developing our Audiences
Series

Developing our Audiences

IETM Rijeka

This series is curated by IETM (International network for contemporary performing arts)  as the organization gets ready to host the IETM Rijeka Plenary Meeting, which will take place 24-27 October 2019 in Croatia. This year's plenary will revolve around the theme Audiences.