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Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Podcast
Just Comfortable Enough to Get Immersive
by Martin Boross, Tara Khozein, Diana Delgado, Hope Orange
6 January 2026
Essay
Toward a Dramaturgy of Healing and Care
by Lizzie Rajchel
20 October 2025
Essay
Building Trust When Staging Others’ Intimate Stories
by Georgia "George" Evans
30 January 2025
A person sends a text on an iPhone.
Essay
4 February 2013

In this essay, Craig Fleming sheds light on the necessity and importance of theatres making it a goal of attracting younger audiences.

Logo for Dog & Pony DC.
Essay

Ensemble Theatre & Audience Integration

1 February 2013

Artist and engagement strategist Rachel Grossman writes about her work as co-founder and Ensemble Director of dog & pony dc and the evolution of their goals.

Three actors onstage.
Essay
17 December 2012

Lana Lesley shares insight on how Rude Mechs has creatively promoted audience engagement in their past productions.

Set of How To Build A Forest.
Essay

The Rules of Engagement

14 December 2012

Seeking insight into what makes immersive theatre work for an audience, Jeffrey Mosser observes three productions: PearlDamour’s How to Build a Forest, Punchdrunk’s Sleep No More, and Mikhael Tara Garver’s Fornicated From the Beatles.

The set of How To Build A Forest.
Essay

Inviting the Audience to Play

7 December 2012

Jeffrey Mosser continues his series on immersive theatre. This week, an examination of the patron at Fornicated from the Beatles and How to Build a Forest.

A mask from Sleep No More.
Essay
15 November 2012

Seeking insight into what makes immersive theatre work for an audience, Jeffrey Mosser observes three productions: How to Build a Forest, Sleep No More, and Mikhael Tara Garver's Fornicated From the Beatles. This four post series includes interviews with creators as well as with patrons pre and post show.

Portrait of David Dower.
Essay
17 September 2012

David Dower, the Co- Artistic Director of ArtsEmerson, on the differnece between Art and Entertainment, and the nessisity to create work that includes both.

Portrait of Matthew Gutschick.
Essay
2 July 2012

Matthew Gushick explains the necessity of having a sense of play in creating any kind of theater, and how it is the vital key in creating ultimate captivation in an auidence.

Candid photo of Elissa Adams.
Essay
20 May 2012

Elissa Adams offers a roadmap to those first jumping into the field of Theater for Young Audiences.

Three actors read from scripts onstage.
Essay

Theater of Tiny Disjuncture

14 May 2012

Aaron Landsman on the purpose and process on the collaborative piece City Council Meeting.

A woman with a ponytail acting onstage.
Essay

How to lead post-show discussions for fun and profit

3 May 2012

Brant Russell offers some rules and philosophy on post-show discussions, building off five years of experience at Steppenwolf Theatre.

A man looks outward with his arms raise as a choir sings behind him.
Essay
8 April 2012

Dog & pony emerged out of impluse resulting in shaking up DC's traditional theatre scene.

Several kidney beans lying around. Beneath them, the words "counting new beans: intrinsic impact and the value of art"
Essay

The Changing Relationship of Artists, Organizations, and Communities

8 March 2012

This excerpt from Counting New Beans: Intrinsic Impact and the Value of Art includes quotes from various theatre-leaders finding new ways and forms of audience connectivity.

Essay

Lessons Learned from Woolly’s Infamous Tweet Up Experiment

1 March 2012

Woolly Mammoth debriefs on what did and didn't work in their forray into Twitter, and how other theatres can replicate and learn from their experiment.

A large office building with a sign that says Carnegie Mellon Entertainment Technology Center.
Essay

An Invitation that will Blow Your Mind

21 February 2012

Woolly Mammoth's Miriam Weisfield introduces us to The Carnegie Mellon Entertainment Technology Center, an exciting new iniative where technology and playwriting team up to engage audiences in ways never before seen.

Podcast

Philip Bither of The Walker

17 February 2012

David Dower talks with Philip Bither of The Walker in this week's Friday Phone Call.

Essay
16 February 2012

Kira Oblenskey talks to Michelle Hensley, the founding artistic director of Ten Thousand Things in Minnesota, about the necessity of big stories, and the joys of bringing theater to audiences who have very little experience with it.

 

Podcast

David Loehr of #2amt

3 February 2012

Join us for this week's Friday Phone Call, where David Dower chats with David Loehr about #2amt and the enormous impact it has had on both of their lives.

Portrait of P. Carl.
Essay
31 October 2011

P. Carl on the decline of public discourse and the relationship between artists, institutions, and the percieved Haves and Have-Nots.

Actors performing martial arts in a line.
Essay
4 September 2011

Composer and Sound Designer Robert Kaplowitz writes about the tendency in mainstream American theater to focus on servicing and clarifing one single idea.

Four actors onstage in a play.
Essay
24 August 2011

Marshall Botvinick traces the history of theatre’s connection to community and advocates that theatre artists and companies to go local.

The word "Taste" with a subtitle that reads "Tag team lectures on unrelated topics."
Essay
17 August 2011

Following the 2011 Literary Managers and Dramaturgs of the Americas Conference, Aaron Malkin formulates how theatre artists can exceed “excellence” and make a commitment to “awesomeness”

A logo that reads "2AMt: thinking outside the black box"
Essay
24 April 2011

"All the hand-wringing about tweeting in the theatre is really nothing more than a distraction from the far more important, positive, and legitimate ways in which Twitter is changing our art form."

Essay
20 April 2011

Michele Lowe interviews Kent Thompson, Producing Artistic Director of the Denver Center for the Performing Arts, about his mission to cultivate lasting relationships between playwrights and audiences.

Two actors, a man and a woman, act in a small theater.
Essay
23 March 2011

Aaron Landsman's new project in development, City Council Meeting, is an attempt to democratically include audience participation in the narrative of a play.

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