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Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Podcast
Just Comfortable Enough to Get Immersive
by Martin Boross, Tara Khozein, Diana Delgado, Hope Orange
6 January 2026
Essay
Toward a Dramaturgy of Healing and Care
by Lizzie Rajchel
20 October 2025
Essay
Building Trust When Staging Others’ Intimate Stories
by Georgia "George" Evans
30 January 2025
Illustration of Black people tearing down barriers.
Essay

An Imagination Exercise with The Movement Theatre Company

25 March 2021

The Movement Theatre Company members David Mendizábal, Deadria Harrington, Eric Lockley, Taylor Reynolds, and Ryan Dobrin share their visioning for a more equitable theatre field.

an actor onstage
Essay

A New Way of Performance Watching for an Old Classic

4 March 2021

Merve Parla shares her experience with Netherlands-based dance company Club Guy & Roni’s recent production of Swan Lake, an interactive experience with both offline and online components.

an actor onstage
Essay
11 February 2021

Heidi Coleman and Patrick Jagoda discuss alternate reality games (ARG) as a means of motivating audiences to take action, what goes into creating ARGs, game-based improvisation, and more.

zoom screenshot
Essay
26 January 2021

Zeina Salame sits down for a conversation with Leila Buck and Tamilla Woodard to talk about their most recent creative collaboration, American Dreams, online audience interaction, and more.

a group onstage
Essay

A Conversation with Complex Movements

15 January 2021

In the last conversation of the Performing the Internet series, curator Kate Bergstrom sits down with three members of the Detroit-based artist-activist collective Complex Movements—Sage Crump, ill weaver, Wes Taylor—to talk about intentional engagement in a virtual world.

an actor onstage
Essay

Forty Years of Internet Performance

14 January 2021

In this article for the Performing the Internet series, Miller Puckette and Onyx Ashanti get together for a conversation about the changing landscape of multimedia technology in the arts, how technologically mediated performance practices have taken on new relevance in the post-COVID era, and more.

tamilla woodard in a green blouse seated and talking
Essay
20 October 2020

Tamilla Woodard, co–artistic director of Working Theater in New York, talks about why she makes theatre and offers several “what if” thoughts about how the field should move forward.

zoom video chat of several people
Essay
26 August 2020

Seattle-based Jasmine Mahmoud talks to New York–based Autumn Knight about Knight’s recent performance Our Water is Melted Snow, geography and audiences, and staging and presence across screens.

a clown nose on a laptop
Essay
17 August 2020

Charlie Peters, who has spent the early days of the pandemic thinking about and experimenting with how physical comedy can (and can’t) live online, shares what he’s learned.

an audience
Essay
10 August 2020

Isaac Mafuel shares a recent debate had amongst theatremakers in Malawi about how to best price shows, considering both that low prices are a way of coping with the circumstances of their economy and that art should claim its value.

a large group of actors onstage
Essay

The Role of Consent in Immersive Theatre

8 July 2020

Blair Cadden explores how immersive theatre can adopt BDSM practices—including negotiations, safewords, and aftercare—to create safer experiences for both actors and audience members.

a focused portrait of an actor
Essay
18 June 2020

Edward Einhorn talks about adapting his play Performance for One into an online experience.

zoom video chat of several people
Essay
15 June 2020

Lavina Jadhwani offers artists several techniques to better utilize Zoom, whether as leaders of classrooms, theatremakers part of shows, or attendees of events.

an actor onstage
Essay
18 May 2020

Staff members at the Huntington Theatre in Boston, Massachusetts discuss their response to their theatre’s closure due to COVID-19: calling audience members and reading them monologues over the phone.

a person controlling a theatre's light rail rope system
Essay

A Punch List

14 May 2020

Genevieve Beller argues that the current forced pause on society provides a rare opportunity for theatres to take stock, inventory priorities, and enact positive and lasting change, and she provides tangible steps to do so.

Video

at Aurora Theatre Company in Berkeley, California

Monday 2 March 2020
Berkeley, California

The Aurora Theatre Company presented WELCOME TO OUR SPACE? A Town Hall on Audience Interactions livestreamed on the global, commons-based peer produced HowlRound TV network at howlround.tv on Monday 2 March 2020 at 7 p.m. PST (San Francisco, UTC-8) / 9 p.m. CST (Chicago, UTC-6) / 10 p.m. EST (New York, UTC-5).

an actor swinging above stage
Essay
15 December 2019

Kirsten Bowen reflects on Slovakia’s 2019 International Theatre Festival Divadelná Nitra, which was programmed based on the theme “faces of freedom.”

a group of performers outside
Essay
5 November 2019

Isaac Mafuel talks about Malawi’s most prevalent form of theatre, its history, and its impact and challenges.

four actors onstage surrounding by an audience standing
Essay

Performed Masculinities in American Repertory Theater’s The Donkey Show

23 October 2019

James Montaño discusses The Donkey Show, cross-gendered performances vs. drag, camp as an aesthetic concept, and more.

a group of actors onstage
Essay

Perspectives on Criticism and Playwriting

20 October 2019

Playwright/critic Ava Wong Davies talks to critic Maddy Costa and plawright Alice Birch about who reviews are for, responses to criticism, self-censorship, and more.

shadows of legs walking
Essay
13 October 2019

Goran Tomka looks at what audience development is, the phenomenon of an implied or implicit audience, decolonizing institutions, and more.

an audience view of a concert
Essay

A Poverty of Ambition

8 October 2019

Dr. David Stevenson talks about audience diversification, confronts the dominant hierarchy of cultural activities, and looks to create space for valuing everyone’s chosen cultural experiences the same way.

two actors onstage
Essay

A Collaborative Project for Imagining Otherwise

30 September 2019

Zoë Svendsen discusses working with fellow theatremakers to build and present imagined realities of London and Oslo in post-capitalist and post-fossil-fuel cultures.

Three young actors in school uniforms onstage in front of a graffiti wall.
Essay

Michael J. Bobbitt and Raymond O. Caldwell in Conversation, Part II

16 September 2019

Part II of the conversation between Michael J. Bobbitt, the recently appointed artistic director of Boston’s New Repertory Theatre, and Raymond Caldwell, the new leader of Washington’s Theater Alliance, who talk about post-show conversations and self-care.

Essay

Michael J. Bobbitt and Raymond O. Caldwell in Conversation, Part I

15 September 2019

Michael J. Bobbitt, the recently appointed artistic director of Boston’s New Repertory Theatre, and Raymond Caldwell, the new leader of Washington’s Theater Alliance, sit down to talk about race equity work, the guilt they felt leaving their previous posts, and more.

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