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Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Building “New” Audiences
Essay
Building “New” Audiences
by Ravi Jain , Miriam Fernandes
10 April 2024
The Virtuosity of Black Storytelling with Tarell Alvin McCraney
Podcast
The Virtuosity of Black Storytelling with Tarell Alvin McCraney
by Jordan Ealey, Leticia Ridley, Tarell Alvin McCraney
6 March 2024
Towards a Sustainable Theatre Model
Essay
Towards a Sustainable Theatre Model
by Scott Walters, Munroe Shearer
27 February 2024
an actor onstage
Write the Software and Let the World Have It
Essay

Write the Software and Let the World Have It

Forty Years of Internet Performance

14 January 2021

In this article for the Performing the Internet series, Miller Puckette and Onyx Ashanti get together for a conversation about the changing landscape of multimedia technology in the arts, how technologically mediated performance practices have taken on new relevance in the post-COVID era, and more.

tamilla woodard in a green blouse seated and talking
The Work of the Imagination
Essay

The Work of the Imagination

20 October 2020

Tamilla Woodard, co–artistic director of Working Theater in New York, talks about why she makes theatre and offers several “what if” thoughts about how the field should move forward.

zoom video chat of several people
Melted Snow on Virtual Stages
Essay

Melted Snow on Virtual Stages

26 August 2020

Seattle-based Jasmine Mahmoud talks to New York–based Autumn Knight about Knight’s recent performance Our Water is Melted Snow, geography and audiences, and staging and presence across screens.

a clown nose on a laptop
Theatre, Clown, and Physical Comedy… Online?
Essay

Theatre, Clown, and Physical Comedy… Online?

17 August 2020

Charlie Peters, who has spent the early days of the pandemic thinking about and experimenting with how physical comedy can (and can’t) live online, shares what he’s learned.

an audience
Are Malawi Theatre Groups Underpricing Their Shows to Extinction?
Essay

Are Malawi Theatre Groups Underpricing Their Shows to Extinction?

10 August 2020

Isaac Mafuel shares a recent debate had amongst theatremakers in Malawi about how to best price shows, considering both that low prices are a way of coping with the circumstances of their economy and that art should claim its value.

a large group of actors onstage
Unblurred Lines
Essay

Unblurred Lines

The Role of Consent in Immersive Theatre

8 July 2020

Blair Cadden explores how immersive theatre can adopt BDSM practices—including negotiations, safewords, and aftercare—to create safer experiences for both actors and audience members.

a focused portrait of an actor
Finding a Live Audience in Virtual Theatre
Essay

Finding a Live Audience in Virtual Theatre

18 June 2020

Edward Einhorn talks about adapting his play Performance for One into an online experience.

zoom video chat of several people
Creating a Culture of Play via Zoom
Essay

Creating a Culture of Play via Zoom

15 June 2020

Lavina Jadhwani offers artists several techniques to better utilize Zoom, whether as leaders of classrooms, theatremakers part of shows, or attendees of events.

an actor onstage
Reaching One Audience Member at a Time
Essay

Reaching One Audience Member at a Time

18 May 2020

Staff members at the Huntington Theatre in Boston, Massachusetts discuss their response to their theatre’s closure due to COVID-19: calling audience members and reading them monologues over the phone.

a person controlling a theatre's light rail rope system
Rebuilding a Better Theatre Industry Post-Pandemic
Essay

Rebuilding a Better Theatre Industry Post-Pandemic

A Punch List

14 May 2020

Genevieve Beller argues that the current forced pause on society provides a rare opportunity for theatres to take stock, inventory priorities, and enact positive and lasting change, and she provides tangible steps to do so.

WELCOME TO OUR SPACE? A Town Hall on Audience Interactions
Video

WELCOME TO OUR SPACE? A Town Hall on Audience Interactions

at Aurora Theatre Company in Berkeley, California

Monday 2 March 2020
Berkeley, California

The Aurora Theatre Company presented WELCOME TO OUR SPACE? A Town Hall on Audience Interactions livestreamed on the global, commons-based peer produced HowlRound TV network at howlround.tv on Monday 2 March 2020 at 7 p.m. PST (San Francisco, UTC-8) / 9 p.m. CST (Chicago, UTC-6) / 10 p.m. EST (New York, UTC-5).

an actor swinging above stage
Slovakia Searches for Itself at the International Theatre Festival Divadelná Nitra
Essay

Slovakia Searches for Itself at the International Theatre Festival Divadelná Nitra

15 December 2019

Kirsten Bowen reflects on Slovakia’s 2019 International Theatre Festival Divadelná Nitra, which was programmed based on the theme “faces of freedom.”

a group of performers outside
Theatre for Development in Malawi
Essay

Theatre for Development in Malawi

5 November 2019

Isaac Mafuel talks about Malawi’s most prevalent form of theatre, its history, and its impact and challenges.

four actors onstage surrounding by an audience standing
Drag, Disco, and the Donkey
Essay

Drag, Disco, and the Donkey

Performed Masculinities in American Repertory Theater’s The Donkey Show

23 October 2019

James Montaño discusses The Donkey Show, cross-gendered performances vs. drag, camp as an aesthetic concept, and more.

a group of actors onstage
Audiences, Parasites, and Personal Revelations
Essay

Audiences, Parasites, and Personal Revelations

Perspectives on Criticism and Playwriting

20 October 2019

Playwright/critic Ava Wong Davies talks to critic Maddy Costa and plawright Alice Birch about who reviews are for, responses to criticism, self-censorship, and more.

shadows of legs walking
All We Need Is Audience Development?
Essay

All We Need Is Audience Development?

13 October 2019

Goran Tomka looks at what audience development is, the phenomenon of an implied or implicit audience, decolonizing institutions, and more.

an audience view of a concert
Cultural Participation Policies
Essay

Cultural Participation Policies

A Poverty of Ambition

8 October 2019

Dr. David Stevenson talks about audience diversification, confronts the dominant hierarchy of cultural activities, and looks to create space for valuing everyone’s chosen cultural experiences the same way.

two actors onstage
The Factory of the Future
Essay

The Factory of the Future

A Collaborative Project for Imagining Otherwise

30 September 2019

Zoë Svendsen discusses working with fellow theatremakers to build and present imagined realities of London and Oslo in post-capitalist and post-fossil-fuel cultures.

Three young actors in school uniforms onstage in front of a graffiti wall.
Caring for Ourselves So We Can Care for Each Other
Essay

Caring for Ourselves So We Can Care for Each Other

Michael J. Bobbitt and Raymond O. Caldwell in Conversation, Part II

16 September 2019

Part II of the conversation between Michael J. Bobbitt, the recently appointed artistic director of Boston’s New Repertory Theatre, and Raymond Caldwell, the new leader of Washington’s Theater Alliance, who talk about post-show conversations and self-care.

"I’m Not Interested in More Allies. I Need Advocates."
Essay

"I’m Not Interested in More Allies. I Need Advocates."

Michael J. Bobbitt and Raymond O. Caldwell in Conversation, Part I

15 September 2019

Michael J. Bobbitt, the recently appointed artistic director of Boston’s New Repertory Theatre, and Raymond Caldwell, the new leader of Washington’s Theater Alliance, sit down to talk about race equity work, the guilt they felt leaving their previous posts, and more.

a group sitting in three concentric circles inside a large windowed space
The Intersection of Digital Technology and Live Performance
Essay

The Intersection of Digital Technology and Live Performance

Observations from HowlRound and SpiderWebShow’s Digital + Performance Convening

12 August 2019

May Antaki reflects on the Digital + Performance Convening, produced by HowlRound Theatre Commons and SpiderWebShow Performance, which focused on the intersection of digital technology and live performance.

exterior of a theatre space
Participatory Theatre
Essay

Participatory Theatre

Europe’s Game Changer

4 August 2019

verity healey does a deep-dive into the Our Stage – 4th European Bürgerbühne Festival, which took place in Dresden, Germany, in May 2019.

an actor onstage with four young children
What You, Theatremaker, Can Learn from Theatre for the Very Young
Essay

What You, Theatremaker, Can Learn from Theatre for the Very Young

29 July 2019

Alex Ates reflects on the Toddler Takeover at Atlanta, Georgia’s Alliance Theatre and shares what the growing field of theatre for the very young can teach adult theatremakers about their craft.

two actors onstage
Activating the Audience
Essay

Activating the Audience

How Directors Can Intentionally Craft Spectatorship

24 July 2019

Dani Wieder looks at the objectification inherent in theatre and the importance of artists crafting engaged performer-spectator relationships.

a group of people running in a circle
Thinking About Space in Invited and A Doll’s House at Germany’s Our Stage Festival
Essay

Thinking About Space in Invited and A Doll’s House at Germany’s Our Stage Festival

23 July 2019

verity healey examines the concept of theatrical space as it applies to two shows that were presented at Germany’s Our Stage festival in May: Invited and A Doll’s House.