fbpx Audience Engagement | HowlRound Theatre Commons

Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Podcast
Just Comfortable Enough to Get Immersive
by Martin Boross, Tara Khozein, Diana Delgado, Hope Orange
6 January 2026
Essay
Toward a Dramaturgy of Healing and Care
by Lizzie Rajchel
20 October 2025
Essay
Building Trust When Staging Others’ Intimate Stories
by Georgia "George" Evans
30 January 2025
Essay

Doorstep Arts

16 May 2017

UK contributor verity healey looks at how Doorstep Arts is bringing access to the theatre arts to Torbay.

Essay

Broken Bone Bathtub and A Modern Theatre of Empathy

30 March 2017

Emily Cordes considers how Siobhan O’Loughlin’s immersive solo show Broken Bone Bathtub is a vehicle for audiences to find each other’s common humanity in a collaborative bath.

Essay
30 March 2017

Lojo Simon writes about creating a reading and conversation series for her community.

Essay
7 March 2017

Cherry Lou Sy shares her experience seeing the Neo-Futurists’ The Great American Drama, which examines perceptions of the American dream and success in theatre.

Essay

Considering Design Choices

18 February 2017

Professor James Ogden explores what it means to put a chair on stage, considering how design informs character choices.

Essay
8 February 2017

Tiffany Antone makes a case for why we have to reconsider how/why we engage audiences, and why it is now every artist’s job to be out on the frontlines, cultivating radical empathy and civil discourse.

Essay

Bringing Games to Life

27 January 2017

In this last installment, Rick Stemm shares the production process—from idea to execution—for Heroes Must Die.

Essay

Pay Attention to the Men Behind the Curtain

17 January 2017

Amelia Parenteau deconstructs the use of technology in The Builders Association’s production of Elements of Oz, an adaptation of The Wizard of Oz, presented at 3LD in New York City.

Essay

Theatre Space, Performance, and Audience

6 January 2017

verity healey considers the Battersea Arts Centre’s new Courtyard theatre space and inviting an audience to participate in the performance through interaction with the performance space.

Essay

Theatre and Posttraumatic Growth After the 2016 Election

4 January 2017

Emily White writes about how her research on posttraumatic growth informs her belief that theatre can be an important tool to help America unite and heal.

Essay
19 November 2016

Sean Daniels writes about the successes and challenges of his first year as Artisitic Director of Merrimack Repertory Theatre. 

Essay

Underground Railroad Game and the Resurgence of the History Play

17 November 2016

Rosa Schneider reflects on history plays, history, and pedagogy in Undergound Railroad Game created by Jennifer Kidwell and Scott Sheppard with Lightning Rod Special playing at Ars Nova in New York City.

Essay
2 November 2016

In this second installment, Megan Reilly discusses her participation in Ascension, the second phase of The Tension Experience, and reflects on agency for audience members in this immersive experience.

Essay
28 October 2016

Travis Amiel shares his experience of engaging audiences in Company One Theatre’s production of The T Party by Natsu Onoda Power.

Essay
20 October 2016

Josh Platt on Double Edge Theatre’s Latin American Spectacle in Jamaica Plain, Massachusetts, Cada Luna Azul / Once a Blue Moon in Ashfield, Massachusetts, and the Springfield Spectacle, in Springfield, Massachusetts.

Essay

Community and New Play Producing

14 October 2016

In this piece, Triple Play project leads Tory Bailey and Brad Erickson respond to selections of a conversation between playwrights Laura Jacqmin and Jacqueline Lawton.

Essay

the Politics and Poetics of One Community Immersion Experience

13 October 2016

Karen Hartman describes the process of immersing herself in a community in order to tell their story on stage, in this installment of the Triply Play series.

Essay
12 October 2016

In this installment of the Triple Play series, Artistic Director Torange Yeghiazarian shares Golden Thread Productions' process for creating space for conversations with artists and audiences both about identity in and representation of the Middle East.

Essay
12 October 2016

In this installment for the Triple Play series, Director of Community Engagement Leda Hoffmann shares Milwaukee Repertory Theater’s process for curating dialogue about new work with their audience.

Essay
11 October 2016

In this installment of the Triple Play series, Lisa Mallette writes about how City Lights Theater Company extends “radical hospitality” to all audience members.

Essay
10 October 2016

Neena Arndt writes about new strategies the Goodman is testing to give audience members information about shows before they arrive at the theatre.

Essay

Why the Division between Marketing and Engagement?

9 October 2016

Theatre marketing consultant Alli Houseworth calls for marketing and audience engagement to come together, the first in a series of articles about Triple Play, a project with Theatre Development Fund and Theatre Bay Area exploring the relationship between playwrights, theatres, and audiences.

Essay
25 September 2016

The trajectory of playwright Tammy Ryan’s play Lost Boy in Whole Foods about Sudanese refugees in America and how a play about refugees plays today.

Essay

Exploring Extreme Immersive Theatre

16 September 2016

In this first installment, Megan Reilly shares her experience with the first phase of The Tension Experience, a project that’s a cross between immersive theatre and an Alternate Reality Game.

Essay
10 September 2016

Beatriz Afonso Santos describes her process of exploring theatre and theatremaking techniques that involve all the senses. Read it in English and in Spanish!

Subscribe to HowlRound

Sign up for our daily, weekly, or quarterly emails so you never miss the latest theatre conversations.

Sign me up

Support HowlRound

We fundraise to keep all our programs free and open and to pay our contributors. Thank you to all who make our work possible!

Donate today