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Audience Engagement

Content in this section centers one crucial aspect of theatremaking: the audience. How do theatremakers identify and attract the right audience for a particular work? What are the different levels of engagement, from simple spectatorship to participation? Amrita Ramanan’s 2013 series gathers thoughts from leaders in the field and is a great place to start, as are videos from Theatre Communications Group’s 2015 Audience (R)Evolution Convening.

The Latest

Podcast
Just Comfortable Enough to Get Immersive
by Martin Boross, Tara Khozein, Diana Delgado, Hope Orange
6 January 2026
Essay
Toward a Dramaturgy of Healing and Care
by Lizzie Rajchel
20 October 2025
Essay
Building Trust When Staging Others’ Intimate Stories
by Georgia "George" Evans
30 January 2025
Essay
14 August 2013

David Schultz examines the artist and audience relationship and offers advice on how to create a diverse and growing audience base. 

Edinburgh Fringe street performers.
Essay

Feast or Binge

13 August 2013

In this first installment, Talya Kingston struggles to figure out the best way to choose from all of the possible selections to see at Edinburgh Fringe.

Art that reads I'd Like To Remember That.
Essay

Fearlessness and Candor of Reunion Storytellers

6 August 2013

Brian Otaño explores the physical and metaphorical implications of what a reunion provides for us in our journey of being.

Logo for the Torch Theatre Book Club.
Essay
25 July 2013

Alice Stanley Jr. describes her experince at The Toch Theatre's "Improvised Book Club" and writes about how an audiences' preparation affects their involvement.

Photo from American Night.
Essay
16 July 2013

California Shakespeare Theater, under the direction of Jonathan Moscone, has changed route from classic work to new work that explores the diverse culture and artistry of the Golden State.

Essay

Jayne Benjulian goes to the Theater as a Civilian

10 July 2013
Photo from War Horse.
Essay

The Challenges of the Replica

3 July 2013

The tour of UK’s War Horse in the United States shows us that, even a ingenious play, assumed historical knowledge can make or break an audience’s experience.

Poster for the play Too Much Light Makes The Baby Go Blind.
Essay

The Neo-Futurists & Too Much Light Makes The Baby Go Blind

22 June 2013

Rachel Grossman interviews the Neo-Futurists to explore the dynamic between art, artist, and audience.

Logo for Natasha Pierre and the Great Comet of 1812.
Essay
12 June 2013

After an upset theatregoer throws another audience members phone across the theatre, questions were raised about what behaviors are considered respectable in the theatre

Logo for Cornerstone Theater Company.
Essay

Cornerstone Theater Company

8 May 2013

In this essay, Rachel Grossman explores the junctions of ensemble theatre and audience.

Logo for HitRecord.
Essay

Why Play Along?

1 May 2013
Still from a production of Love's Labour's Lost.
Essay
28 April 2013

Alex Ates writes of a production of Love's Labour's Lost during the Boston Marathon Bombing, and the healing and cathartic qualities of community theater.

Teaser poster for Watch Me Work, which features Suzan-Lori Parks leaning an arm against a bench.
Video

A playwriting masterclass

Thursday 25 April 2013
New York, NY, United States

Suzan-Lori Parks livestreamed Watch Me Work from The Public Theater in New York City on the global, commons-based peer produced HowlRound TV network at howlround.tv on Thursday 25 April 2013 at 2 p.m. PST (Vancouver, UTC -8) / 4 p.m. CST (Austin, UTC -6) / 5 p.m. EST (Montréal, UTC -5) / 10 p.m. GMT (London, UTC +0) / 23:00 CET (Berlin, UTC +1)

The company of Rude Mechs.
Essay
16 April 2013

The Rude Mechs explain how their method of including their audiences – inviting them to join in on the creative process – helps to better engage their patrons... and their artists.

A statue and the Capitol building in Austin, Texas.
Essay
15 April 2013

Robert Matney writes about the various ways in which theater companies are adapting and thriving by incorporating technology into their practice.

Teaser poster for Watch Me Work, which features Suzan-Lori Parks leaning an arm against a bench.
Video
Wednesday 3 April 2013
Boston, MA, United States

Emerson College in Boston presented two events involving Suzan-Lori Parks livestreamed on the global, commons-based peer-produced HowlRound TV network at howlround.tv on Wednesday 3 April 2013.

A graph depicting several foods on a long table.
Essay

Perceptions of Theater's Value

26 March 2013

The latest infographic from ABEF explores the value of theatre through food

A graph depicting audiences' relationships to theatre.
Essay

Who determines what work we produce and how do we measure its success?

25 March 2013

Today's infographic from ABEF highlights who should determine the productions a company produces and how you can measure those production's success

A still from the play Wild Bride.
Essay
25 March 2013

Brooke Christensen reflects on her encounters with Emma Rice and Kneehigh's work, and the power of belonging in the audience – whether for 90 minutes and an intermission, or for the rest of one's life.

A graph depicting several animals and climates.
Essay

Perception of Ensemble Theaters & the Role of Audience

23 March 2013

In a continuation of A Big Eyed Fish, Rachel Grossman writes about ensemble theater and audience and what influences our perceptions of this relationship.

Several graphs defining the relationships between those who participate in theatre.
Essay

Defining Key Terms

21 March 2013

An infographic exploring how different people define "theatre" "ensemble" "audience" and "engagement"

A graph breaking down how one might define oneself.
Essay

Ensemble Theaters & Audience Definitions Poll Participants

18 March 2013

The first in a series of infographics highlighting the diversity in people, practices, and perceptions on Ensemble Theatre

Two performers embrace each other with their foreheads touching.
Essay
18 February 2013

Brandon Woolf reflects on the cultural clashes and queer-antagonistic responses to the public performance of UtopiaTM by the ensemble of Shakespeare im Park Berlin in Görlitzer Park.

Logo for Audience Revolution.
Essay
7 February 2013

Miriam Weisfeld discusses theatre attendance, and advocates for deeper engagement across artistic and marketing departments, and between theatre companies.

A cartoon depicting someone on a phone with various apps surrounding her.
Essay

The Dying Dinosaur—E-Blasts

6 February 2013

Though marketing through e-mail still lives, it is key to keep up with the current social media trends as it will keep you relevant after the final demise of e-mail.

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