Marketing and Social Media

In this installment, Koy Suntichotinun discusses his process for creating a performance piece interpreting Aaron Weissman’s State Park, in which he incorporates social media.

The development and origin of Hot Pepper Theater, spicy hot and succinct theatre reviews.

Playwright Jeremy Gable discusses his process and the aftermath for creating his Twitter play The 15th Line.

Professor Erin Mee discusses her decision to re-tweet Jeremy Gable’s The 15th Line and the dramaturgical questions she has for the project.

In this installation, Seth Lepore compares theatre artists to metal bands, and realizes theatre artists have a lot they can learn.

(Re)Search is a six part series by Bree Windham a current graduate student in dramaturgy. It details her experiences as a young dramaturg navigating different resources and the ways she has come utilize them through trial, error, and advice from others.

Though marketing through e-mail still lives, it is key to keep up with the current social media trends as it will keep you relevant after the final demise of e-mail.

With new positions like Digital Media Coordinator, Mallory explains the role and necessity of this position in reaction to how the world is changing.

Woolly Mammoth debriefs on what did and didn't work in their forray into Twitter, and how other theatres can replicate and learn from their experiment.

"All the hand-wringing about tweeting in the theatre is really nothing more than a distraction from the far more important, positive, and legitimate ways in which Twitter is changing our art form."